Hi readers,
I am reviving my blog after almost a year of it being defunct. But now I'm back at doing some research and shall be posting plenty of trends and musings here. So stay tuned and please comment!
For the first few posts, I will be focusing on the new media trends that I observed/documented in India during my trip over the winter.
Read a blog post stating that successful brands have changed consumer behaviors. Advanced mobile phone usage has been a long time coming so I’ve enumerated a few things below that might influence how consumers interact with their cellphones--
1. Radio on Mobile
It is flabbergasting how such an obvious technology to translate into mobile as has not seen the light of the 2x2 screen in the U.S. yet. The smartphones carry only web radio as most of the handsets are not equipped with radio frequency receivers. Even the iPod needs a special add-on receiver.
Implications for marketers: In India, people listen to their fav radio stations on mobile phones as well even though regular radio has a high level of penetration. In the U.S. this technology might help buoy the declining radio industry and have the dollar spent on radio spots go a little further.
2. Idle Screen ads (GroupM + Celltick)
Not too intrusive, as you just check the time on your mobile and see a scrolling text ad to get your horoscope sent to your phone. Airtel and Vodafone are currently serving such ads in partnership with Celltick (www.celltick.com). This has immense potential for the future – users can create their own dashboard out of their idle screen.
Another playground for content creators and an arena for marketers to sponsor!
more to follow shortly...
Wednesday, February 4, 2009
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