Friday, September 24, 2010

Living the Ads in India


Reviving this blog after a long time, thanks to Digital Vidya.

Living and breathing Indian media for a couple of months, I have this usdden burst of emotions that need to pour out now. Sick of hearing "let's do innovations" (guys, innovations is NOT a strategy, it's the key to survival), it feels heartening to see gamechangers like Volkswagen Automobiles come out with a master blaster.

The past week, Hindustan Times carried on the back page for VW talking (literally) about their German engineering. A small motion sensored voice box attached to the flimsy paper triggered a mechanical European voice that informed readers (now turned into listeners as well) of the benefits of this classic crafted car.

Hats off to the VW team for dishing out this chunk of money.