Sunday, May 20, 2007

Stepping into the murky waters of MADvertising

I have been itching to start a blog about mobile advertising and advertising in India. There is just so much going on in both realms and I have finally found the starting point:

Having attended MobileCamp NYC, my 22-year-old brain is exploding with info. A very efficiently organized "unconference", the presenters and attendees list impressively ranged from small tech start-ups to Google.




Timo Arnall talked about the super cool RFID technology and the research being done around it. The "point and click" UI from a communication standpoint is very interesting, especially to see how people interact with the physical and mobile space. People in Norway were less comfortable interacting with posters on the sidewalk, as opposed to people in Japan, who are increasingly embracing this technology. On a side note, I have been doing some digging around on the sustainability issues surrounding these chips and there's no denying that it can do some serious damage to the environment, but as Timo said, he is more interested in finding efficient uses rather than promote the RFID tagging for the entire world! More digging required here...

Speaking of tagging, check out one of the organizers' extension of Wikipedia on mobile phones.

The dicussion turned to India with research done on mobile phone sharing. Stay tuned for more on this!

1 comment:

Dean Collins said...

Hi Radhika,

You probably dont remember me but we met at barcamp mobile.

If you are going to look at mobile content in India would be good to get an understanding of what they are using for analytics.

As you already know mobile browsers dont work with 'desktop analytics' (for people that dont...they dont run java therefore cant 'trigger' a recording on google analytics etc).

Would be interesting to see what local companies have developed, although Amethon has customers in Asia, Americas and europe I dont think we have any indian based users yet.

For thos of you who dont know Amethon check out http://www.amethon.com/Content_Common/pg-Mobile-Analytics.seo

Look forward to hearing what you find, you might also want to contribute to a new forum we've just started; www.mobileanalytics.com/forum

Cheers,
Dean